Technical Product Documentation

Supported Ad Formats

• CTV Video (15s / 30s)
• In-stream placements
• Full-screen takeovers (where supported)

API / Tech

• Proprietary real-time game recognition technology
• No custom SDK required for buyers

AI

• In-house logic for game identification and moment classification
• AI-assisted optimization and pacing during live events
• Roadmap includes predictive moment modeling

Measurement Capabilities

• Impressions
• Completion Rate
• Viewability (CTV-standard)
• Engagement proxies
• Conversion tracking (where enabled)
• Brand lift (optional)

Integration Requirements

• Standard DSP activation
• No additional engineering required from buyers

Integrations

• Measurement partners (brand lift, verification)

Partnerships

• Streaming publishers carrying live NFL and college football
• Ad tech infrastructure partners
• Measurement and verification vendors