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Frequently Asked Questions

This product allows advertisers to run programmatic CTV ads during live sports games, specifically during high-impact moments such as touchdowns, red-zone plays, turnovers, and halftime. It brings real-time sports moments into standard programmatic buying workflows.

The platform primarily supports NFL and College Football, with additional major professional sports available depending on inventory and partnerships.

It’s built for:

  • National and regional brands

  • Agencies managing sports, CTV, or upper-funnel budgets

  • Advertisers currently buying broadcast sports who want more efficiency, targeting, and transparency

Traditional programmatic sports buys don’t offer control over when an ad appears within a live game. This product activates ads during specific, high-attention moments, while preserving programmatic targeting, pricing, and reporting.

No. Ads are bought programmatically through curated deals, eliminating the need for direct broadcaster contracts or long negotiations.

Inventory is accessed via curated programmatic deals, providing more predictability and control than open auction inventory, while retaining programmatic flexibility.

Campaigns can be set up much faster than traditional broadcast buys, often within days rather than weeks, depending on targeting and deal access.

Ads can be activated during:

  • Touchdowns

  • Red-zone plays

  • Halftime

  • Turnovers and momentum shifts
    Moment availability may vary by game and stream.

Ads are activated in near real time, with technology designed specifically for live sports environments to minimize delay between moment detection and ad delivery.

Yes. Campaigns can be aligned to specific leagues, games, regions, and audience segments, subject to inventory availability.

Standard programmatic targeting options are supported, including:

  • Audience and household targeting

  • Geographic targeting

  • Device and platform targeting

  • Behavioral and contextual signals
    All targeting is based on logged-in CTV data where available.

Yes. Creative strategies can be aligned to different moments (for example, one message for halftime and another for post-score moments), depending on campaign setup.

Ads run across major connected TV streaming environments and devices that carry live sports content.

Yes. The product is built natively for CTV environments, not adapted from linear TV buying logic.

No. Activation happens through standard DSP workflows using curated deal IDs. No additional engineering is required.

Advertisers receive post-game reporting that includes:

  • Games and dates

  • Placement and timing

  • Delivery and performance metrics

  • Transparency into where ads ran

Yes. Reporting provides game-level visibility, which is not typically available in standard programmatic sports buys.

Standard CTV metrics, including:

  • Impressions

  • Completion rate

  • Viewability (CTV standard)

  • Engagement proxies
    Optional brand lift and conversion measurement may be available.