Live Sports Moment CTV
Run CTV ads during the moments that matter most in live sports — with the control, targeting, and pricing of programmatic.
Product Overview
This product enables advertisers to activate CTV ads during specific live in-game moments using real-time game recognition and programmatic delivery.
Moments are detected as games unfold, and ads are triggered wherever live CTV inventory is available — without relying on pre-sold sponsorships or predefined broadcast slots.
The Shift in Sports Advertising
Live sports are moving to streaming, but buying models haven’t kept up.
Broadcast locks premium moments behind fixed packages and high CPMs.
Standard programmatic CTV offers scale, but no visibility into when ads appear.
This product closes that gap.
What “Moments” Mean
Examples of moments that can trigger delivery include:
- Scoring plays (touchdowns, goals)
- Red-zone or critical plays
- Turnovers and momentum shifts
- Halftime and in-game breaks
Moments don’t need to be predicted or packaged in advance.
Who This Is For
Designed for:
- Brands investing in live sports who want efficiency and accountability
- Agencies managing CTV, sports, and upper-funnel budgets
- Advertisers moving spend from linear to streaming
Available across major live sporting events and streaming environments, including: NFL, NBA, MLB, NHL, NCAA, college football, WNBA, MLS, and more.
The peak moment of the game. The perfect moment for your ad.
Basketball (NBA/NCAA/WNBA)
- Mandatory Media Timeouts
- Quarter Breaks
- Halftime
- Replay Reviews (sponsored)
- Endgame Timeout Sequences
Hockey (NHL)
- Power Play Start (sponsored)
- Intermissions
- Scheduled TV Timeout Windows
- Goal
American Football (NFL)
- Touchdown
- Kickoff after scoring drive
- Two-Minute Warning
- Quarter Breaks
- Halftime
Baseball (MLB)
- End of Half-Inning
- Pitching Change
- Batter Transition Sponsorships
- 7th-Inning Stretch
Soccer
- Goal
- Halftime
- Pre-Match / Post-Match
- Virtual/Replay Sponsorships
Tennis
- Between Points (sponsorship only)
- Changeovers (every 2 games)
- End of Set
- End of Game
Live Racing
- Caution Flag (NASCAR/IndyCar)
- Safety Car Period (F1)
- Pit Stops (sponsored)
- Stage Breaks (NASCAR)
College Football (NCAA)
- Touchdown
- Timeouts (frequent)
- Quarter Breaks
- Halftime
key features
Live Game Detection
Moment-Based Activation
Programmatic Buying (Curated Deals)
Logged-In Household Targeting
Real-Time & Post-Game Reporting
Works Across Major CTV Environments
how it works
Choose product + games (or leagues)
Set targeting + budget in your DSP
Ads trigger during high-impact moments
Post-game reporting with game/moment detail
Example Use Cases
Halftime REach
Post-Score Activation
Playoff Alignment
Measurement & Transparency
Campaign reporting provides clear visibility into delivery and performance across live games. Standard metrics include impressions, completion rate, and CTV-standard viewability, alongside engagement and attention proxies where available. For advertisers requiring deeper insight, optional conversion tracking and brand-lift measurement can be enabled.
Reporting is delivered at both the game and placement level, showing when ads ran and during which live moments. Post-game reports are provided shortly after campaign completion, offering a transparent view into delivery without relying on estimated or bundled broadcast reporting.